Why we're not taking part in Black Friday

November 26, 2021

Black Friday runs counter to our aims and ideals as a team, it's incompatible with our idea of buying less and buying well. As a marketing exercise it's been historically effective at whipping people up into a frenzy of purchases that often they don't need or they can't afford, luckily the 'holiday' seems to be waning in its influence.

We price our items at a fair price to provide a fair wage for our team and build to last.

As a society it's incredibly important that we consider the ethical and environmental implications of what we buy/sell and do at such an important time in our planet's history.

Awful working conditions

The exploitation of workers over this period is highly publicised, whether it's customer facing roles, fulfilment or a litany of other positions. And this doesn't even bring into consideration the awful conditions that occur everyday in the supply chains of a lot of consumer goods.

Environmental costs

80% of items bought on Black Friday – as well as the plastic packaging they arrive in - will end up in either landfill, incineration or poor quality recycling🤦‍♀️

This Black Friday we ask you to question whether you need to invest in that new shiny item, what are the environmental costs of the thing, do you have the space and can you afford it? Will it make you feel better beyond the temporary glow felt in the first instance?

False savings

Another thing to consider is that often so called 'Black Friday Deals' are artificial and downright misleading, it's a well-established practice that companies will hike their prices just before the deal starts so that they can then claim to have 'slashed' them, when in fact they've only returned to their standard price.